Welcome to CA Sales Botswana.

A member of the CA&S Group, CA Sales Botswana is a proudly African business, providing sales, merchandising, warehousing, distribution, and debtors services to leading FMCG brands across Botswana.

Who We Are

With a solid track record and reputation built over forty years, CA Sales Botswana has in-depth experience and knowledge of the local environment with strong trade relationships, affording brand owners and principals a full service offering into retail channels. The management team collectively has more than 200 years of FMCG industry experience. CA Sales strives for maximum market penetration for principals across five hundred and eighty-one channels and embarks on joint business planning with suppliers, customers and agents to ensure principals in-store objectives are delivered and the return on their investment optimised. Distribution includes inbound collection from South Africa.

CA Sales Botswana is regarded as an employer of choice, providing employment to over 1000 people across its business. An in-house training facility has been set up to aid ongoing development and continual empowerment of our people.

CA Sales Botswana contributes to the community through the Lady Khama trust, which includes housing initiatives and food hampers for a large number of orphanages.

Vision, Mission, Purpose & Values

Vision

To be the most effective group in the region at seamlessly executing and driving client’s brand strategies on the ground, for the best possible sales return on their investment.

Mission

To leverage the potency of our collective reach, scale, market insights and experience to ensure we repeatedly deliver against our clients expectations,
building real partnerships in the process.

Values

Distinguished delivery, people partnerships, we rely on each other, entrepreneurial hearts,a multi-focal approach and pathfinders in solution-seeking.

More On Our Subsidiaries

Smithshine
Established 2016 Smithshine provides Frozen and ambient support services. With A foot print in in Botswana an Zambia Smithshine is a subsidiary of CA Sales providing Frozen and ambient goods to Formal retail and wholesale including Forecourts and Hotels and restaurants

Peo Promotions
An established promotions agency in Botswana that offers a comprehensive range of services and programs brand owners can participate in to build brand awareness and education, distribution and sales. Our primary offering is product demonstrations in and out of store to educate shoppers, promote and sample new products, talk up innovation and drive sales. Good retailer relationships, an extensive database of star-graded promoters and a hands-on team to supervise execution enable them to deliver good results. Tailor-made programmes are designed around brand objectives and the target market. Peo offers a one-stop shop for design and production of all promotional material including uniforms, POS and promoters’ tools. The team will manage your content creation including photography and videography as the social media campaign posting and event amplification online.

Kalahari Training Institute
Kalahari Training Institute (KTI) is registered and accredited with the Botswana Qualifications Authority (BQA). Our 100 + modules are custom made to address our customers’ specific needs. Our courses are realistic, practical and adaptable to different needs. KTI now also offers a vast library of on-line courses. Select from Self-paced online or Tutor-led courses.

We specialise in these 5 key service areas:

1: Warehousing & Distribution

The Group has an unparalleled distribution network in the region with companies closely collaborating to take brands beyond borders.

3: Retail Support Services: Brand Activation & POS Specialist Services

The Group runs Shopper Marketing campaigns and activates brands in eight countries.

5: Retail Advisory & Training: Key Accounts, Category Planning & Expansion support

A team of industry experts & practitioners with extensive experience across multiple functions on both Retailer and the Manufacturer sides.

2: Sales & Merchandising

We partner with clients to grow their brands by increasing their market share and volume from the formalised trade right through to the main market via our cash van operations.

4: Technology & Data Services

We have more than twenty years of learning’s in the sales force automation space, trusted by some of the largest names in the world to deal with the regions deemed most difficult to manage and succeed in.

CA Sales is a member of the CA&S Group of companies.

We Give Back

With a solid track record and reputation built over almost forty years, CA Sales Botswana has in-depth experience and knowledge of the local environment with strong trade relationships, eliminating the need for principals to build these. CA Sales strives for maximum market penetration for principals across five hundred and eighty-one channels and embarks on joint business planning with suppliers, customers and agents to ensure principals in-store objectives are delivered and the return on their investment optimised. Distribution includes inbound collection from South Africa.

Warehouses in Gaborone measuring 36 000m2 and Francistown measuring 23 000m2 are equipped with CCTV monitoring. At peak, warehouses are only 75% utilized, leaving scope for growth. We own 132 delivery vehicles, which are monitored by satellite tracking. We deliver to more than 450 customers across Botswana. Industry leading software for maximum visibility and streamlined processes. We distribute more than 200 000 tons annually.

Contributing to the community through the Lady Khama trust, which includes housing initiatives and food hampers for a large number of orphanages.
• 72 Houses for The President Khama’s Housing Appeal for the needy
• Lady Khama Charity Drives
• Continuous donations & support to SOS Children’s Village
• Donations to Sports Organisations
• Support of Cultural Developments
• Ongoing support of Old Age Homes, Orphanages, Schools as well as HIV / AIDS Organisations

Our History

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